1. INTRODUCTION
This Privacy Policy explains how we collect, process, and protect your personal data when you use our sites, www.maximamethod.com and www.maximamuse.com, or their subdomains. This includes data you provide when purchasing products or services, subscribing to our email list, or participating in promotions, competitions, or prize draws.
By submitting your data, you confirm that you are at least 13 years of age.
Maxima Muse and Maxima Method, divisions of EHAB Services GmbH, serves as the data controller for your personal data (referred to as “we,” “us,” or “our” throughout this policy).
We have appointed a representative in the EU to address any inquiries from data protection authorities:
EU Representative:
Please request via emailing us on info(at)maximamuse.com
For questions about this Privacy Policy, please contact us:
- Legal Entity Name: Maxima Muse c/o EHAB Services GmbH
- Email: info(at)maximamuse.com
- Address: EHAB Services GmbH, Zurich, Switzerland (the full address information is hidden due to personal privacy. You can request it by writing to us at info(at)maximamuse.com.)
Please ensure your personal information is up-to-date. Notify us of changes by emailing info(at)maximamuse.com or updating your preferences in our settings.
2. WHAT DATA WE COLLECT ABOUT YOU
“Personal data” refers to any information that can identify you as an individual. It excludes anonymized data. The categories of data we may collect and process include:
- Communication Data: Information from messages you send via email, website forms, social media, or other channels. We use this data to respond to you, maintain records, and handle legal claims. This processing is based on our legitimate interests in effective communication and record-keeping.
- Customer Data: Information related to your purchases, including name, title, billing/delivery address, contact details, and payment information. This data is processed to fulfill transactions and maintain accurate records. The basis for this processing is contract performance.
- User Data: Information about how you interact with our website and online services, including content you post. This data helps us ensure website security, provide relevant content, and maintain backups. We process it to support our legitimate interests in website and business management.
- Technical Data: Details such as your IP address, browser type, visit duration, and navigation paths. This data, collected via analytics systems, is used for website analysis, security, and marketing strategy development. The lawful basis is our legitimate interest in business improvement.
- Marketing Data: Preferences regarding marketing and communication, which we use for delivering promotions, analyzing campaign effectiveness, and deciding marketing strategies. This processing is based on your consent or our legitimate interests in business growth.
We do not collect sensitive data (e.g., race, religion, health information) or information about criminal convictions and offenses.
When required by law or necessary for contract performance, failure to provide requested data may result in service cancellations. You will be notified if this occurs.
3. HOW WE COLLECT YOUR PERSONAL DATA
We may collect personal data through:
- Information you provide directly via forms, emails, or communications with us.
- Automated technologies, like cookies, when you interact with our website. See our Cookie Policy for more information.
- Third parties, including analytics providers (e.g., Google), advertising platforms (e.g., Facebook), and publicly available records.
4. MARKETING COMMUNICATIONS
We process your personal data for marketing purposes based on your consent or our legitimate interests in growing our business.
Under the Privacy and Electronic Communications Regulations, we may send marketing communications if:
- You have purchased from us or requested information.
- You have explicitly opted in to receive them.
You can opt out of marketing communications at any time by clicking the unsubscribe link in our emails or contacting us at info(at)maximamuse.com. Opting out of marketing communications does not affect transactional emails related to purchases or other services.
5. DISCLOSURES OF YOUR PERSONAL DATA
We may share your data with:
- Service providers for IT and system administration.
- Professional advisers such as lawyers, auditors, and insurers.
- Government agencies when legally required.
- Third parties assisting with services like customer support.
- Buyers or merger partners if we sell or restructure our business.
All third parties are required to respect your data’s confidentiality and process it in compliance with the law.
6. INTERNATIONAL DATA TRANSFERS
Your personal data may be transferred outside the European Economic Area (EEA) to countries with varying data protection standards.
We ensure appropriate safeguards are in place for these transfers, such as:
- Transferring to countries with adequate protection standards recognized by the European Commission.
- Using contractual agreements approved by the European Commission.
- Transferring to U.S. entities under the EU-U.S. Privacy Shield.
If safeguards are unavailable, we will request your explicit consent for the transfer, which you may withdraw at any time.
7. DATA SECURITY
We have implemented measures to protect your personal data from unauthorized access, misuse, or loss. Access to your data is limited to personnel and third parties with a legitimate business need. They are bound by confidentiality agreements.
In case of a suspected data breach, we will notify you and the relevant regulatory body as required by law.
8. DATA RETENTION
We retain your personal data only as long as necessary to fulfill its purpose, comply with legal obligations, and resolve disputes.
For tax purposes, basic customer information is retained for 10 years after the customer relationship ends. In some cases, data may be anonymized for research or statistical use, which allows for indefinite retention.
9. YOUR LEGAL RIGHTS
You have the following rights regarding your personal data:
- Access, correction, or deletion of your data.
- Restriction or objection to processing.
- Data portability.
- Withdrawal of consent (where consent is the lawful basis for processing).
For detailed information, visit this guide. To exercise your rights, contact us at info(at)maximamuse.com.
We aim to respond within one month, but complex or multiple requests may take longer. If you are dissatisfied with how we handle your data, you can file a complaint with your local supervisory authority.
10. THIRD-PARTY LINKS
Our website may include links to third-party websites, plug-ins, or applications. Clicking on these links may allow those third parties to collect your data. We do not control their privacy policies and encourage you to read them before providing personal information.
11. COOKIES
You can adjust your browser settings to block or alert you to cookies. Note that some parts of our website may not function correctly without cookies. For more details, view our Cookie Policy.
12. CHANGES TO THIS PRIVACY POLICY
We reserve the right to update this Privacy Policy as necessary. If significant changes occur, we will notify you via email if you are subscribed to our mailing list.
Last updated: January 1, 2025